Mission and Beliefs

Leadership, Investment, Commitment

The Valspar Corporation's mission is to be the best coatings company in the world as judged by our customers, shareholders, employees, suppliers and the communities in which we operate. To become the best, we must:

  • Be #1 or #2 and a technology leader in each of our target markets
  • Be in the top five in global sales
  • Be the leader in sales growth, earnings growth and return on investment
  • Be the lowest cost supplier through integrating technology and productivity improvements
  • Be environmentally responsible
  • Establish an accident-free work environment and above all else
  • Always act with integrity and comply with ethical codes of business conduct

Valspar Beliefs


Our business actions and decisions will always reflect the highest standards of integrity and ethical conduct.

Safety and Environmental Stewardship

Our products will be safe, reliable and environmentally responsible. We will create and maintain an accident-free work environment and will comply with laws and regulations.

Long-term Relationships

We will create long-term relationships with customers, employees, suppliers and the communities in which we live and work. These relationships will be based on openness, integrity and trust.


Profitability and profitable growth are critically important to allow us to remain independent and attractive to stockholders.

Belief in Employees

Employees are Valspar's greatest asset. By encouraging individual achievement, teamwork and diversity, we are committed to high performance at all levels.

Leadership Example

Managers must lead by example and foster cross-functional teamwork to earn the respect of customers, employees and peers. Managers must demonstrate their ability to achieve goals and develop leaders throughout our company.

Objectives, Planning and Review

All employees should know exactly what is expected of them and how this expectation aligns with the group and corporate objectives. We believe in semi-annual planning and review sessions for all employees.

Self-Development and Training

Personal development is a shared responsibility between employees and management. Employees should receive sufficient training to do their jobs and have opportunities to improve their skills and advance.

Recognition and Reward

Employees should be recognized for their contributions to our performance through formal and informal reward programs that reflect individual and team performance. All employees should have an incentive compensation opportunity.

Consistency of Style

Valspar's culture should be evident throughout the company. All employees should be accountable for becoming more productive and contribute to the maintenance of a low-cost environment.


Employees are encouraged to own Valspar stock and should act as owners.

Habitat for Humanity

With Valspar's national leadership, financial donations and in-kind support, dreams are coming true for homeowners who need it most.

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Valspar's Code of Ethics

To view a PDF of Valspar's Code of Ethics in its entirety, please select a language below.